#WMMC19 J Lewis of @GeorgeMasonU: As scientists, we were taught not to show emotion and stick to the facts. This can discourage us from telling stories.
Discussion: As a scientist, do you use storytelling in your #sciencecommunication? Why or why not?

#WMMC19 J Lewis of @GeorgeMasonU: Stories have a beginning, middle, end. Story arc: start w/ Setting & Characters, then add Tension & Conflict, then build to a Climax, then Resolution, then New Normal. And start with a bang to capture attn! #sciencecommunication #storytelling

#WMMC19 J Lewis of @GeorgeMasonU: In order to get people to care, to communicate effectively, use stories. Since human history began, we used stories to communicate info. Stories help you connect, help people trust you.